The Programming of America: Pt II, Selling War

This is part II of my series on how Americans are programmed to think in certain ways without thinking, without questioning. If you missed part I regarding marketing in various forms (not always called marketing and advertising, sometimes called many other things), you can find part I here.

In part II of this series, I focus on war (military adventurism) and how it is sold like everything else in this country, though in a more complex form. We are sold warfare as a positive from early childhood until death. This is something I have written about previously, though often split between different subjects and articles.

Corporate (Military Industrial Complex) influence does not begin with the news media, as far as our life exposure is concerned. It begins in grade school. Think back to history classes and how past US wars were presented to you. Heroism throughout. Never the slightest question that each and every conflict we have been engaged in was justified and ethical. Never a hint that our soldiers and officials issuing orders have committed war crimes, which they absolutely have when you omit “patriotism” as a rationale. Protests against Vietnam barely gain mention and the protests which happened against WWII, Korea and Iraq are never mentioned in grade school. For all I know, they’re not even mentioned in college. Nor is it mentioned that the Nazi and Communist parties had wide support in the US prior to WWII. The Communist and Socialist parties had wide support in the US right up until McCarthyism.

For this, we have to look at the tangled ties between textbook publishers, politicians and the deep pockets of weapons manufacturers who donate to the politicians. Then the politicians set the standards by which textbooks are chosen. This is stage one of selling war to the American public, beginning with childhood.

Then the next stage comes as teenagers. Partly through movies and TV which glorify warfare without showing images of the reality involved. Military recruiters at schools and patriotic displays at sports events. Commercials showing someone in a uniform, then transitioning to that person in civilian life, uninjured, no PTSD from horrors they have witnessed or directly taken part in. They are all smiling, clean, drug-free, no therapy.

Who pays for all those displays and commercials? You do. Who pays for those textbooks? You do. Who acts as consultants to Whollyweird for the movies and TV shows? The military. Who pays for them to act in that role? You do. If a movie tries to show the military in an unflattering light, the military will bring pressure against the studio. That pressure can include coercion by coordinating with local authorities for licensing purposes. The military has “consulted” on tens of thousands of movies and shows over decades. Who pays for their “consultations”? You do. Who pays to prosecute and incarcerate peaceful antiwar protesters? You do.

Only after considering all the above do we reach the point where we can consider corporate “news” media and their paid portrayal of our military endeavors. Try and name a US military conflict which the media has ever opposed. I’ll wait. I’m 57 years old and have never seen the media object to a US military action. Look at the reactions we have seen when it was even suggested decreasing military presence in Middle Eastern countries or any peace efforts with Russia and North Korea.

No, you will never see anything more of the devastation wrought by US warfare beyond a few ruined buildings, blamed on “terrorists”. You will not see children splattered on walls and streets by our bombs. You will not see victims with limbs torn off and open head injuries showing exposed brain tissue. You’re more likely to see video of our missiles and aircraft launching, preferably in low light so it highlights the afterburner effect to make it visually appealing or exciting. You will hear rave reviews about drone warfare which makes warfare bloodless and without physical risk for our soldiers. You will not hear that drone pilots get PTSD too. You will not hear that children in the countries being bombed by drone warfare are terrified of blue skies because that’s when the drones are most likely to strike.

Cue the advertisements for Boeing, Raytheon and Northrup-Grumman. Paid sponsors of your favorite corporate news outlet. Who pays for the ads you see from them? You do. That is your tax dollars at work. Who pays for the drones? You do.

Up next, interviews with high ranking military officials and veterans speaking of how we need more bombs, more guns, more drones, more troops to kill more terrorists (children, mothers, grandparents living in their own countries, sitting in their own living rooms). It’s their own fault for living there. Their existence on top of “our” oil fields makes them enemies. Saying we need to invade another country and another. Never once do you hear a diplomat saying we need peaceful negotiations to end a conflict.

When the media and politicians talk about manufacturing weapons, they consistently do so couched in terms of “creating jobs”. What they fail to mention is that building bridges also creates jobs while not intentionally killing people. Universal healthcare would creates tens of thousands, hundreds of thousands, possibly millions of jobs while improving and extending lives. Yet that we cannot afford. They fail to mention that to keep producing weapons means we must keep waging wars for as long as possible. When one war ends (if ever), another one must be started and another and another. We keep paying for each and every one of those conflicts with money ripped from our social support programs and educational system. We pay with creating more enemies and with trade losses. They fail to mention that producing weapons is only part of the cost. Then we have to pay for shipping those weapons, providing security for those weapons, targeting systems with training and salaries to operate them, and launching those weapons with training and salaries.. They fail to mention that weapons manufacturing frequently does extensive environmental damage long before the damage from using those weapons. Domestic environmental damage which we pay for in dollars, ill health and deaths. Yay, jobs..

Cue ads for oil companies who profit from our seizure of resources in the countries where we murder innocent civilians.

Next up, a report on how we cannot afford universal healthcare but we need to give more money to the VA for their limited socialized medical system which spends tens of billions per year on drugs and medical equipment. Wecan consider those VA costs to be subsidies for the oil companies, military contractors and drug companies who bribe politicians and advertise on corporate media to sell you on the next war. Who pays for the VA, even if you receive no care from them? You do. Who pays for the advertising? You do.

Cue ads from drug companies and medical insurance corporations. Maybe with big flags in the background telling you to support the troops. Yay, ‘Murca.

Up next, a report on the homeless epidemic. Many of whom are veterans. An epidemic, stated as though it’s a disease. As though the homeless are a disease, rather than victims of a diseased system which rapes them violently, bleeds them dry and leaves them to die by the roadside like bags of garbage thrown away by our government.

We have the VFW, the VA, insurance companies that specialize in veterans, magazines targeting veterans, Memorial Day, Labor Day… Have you ever noticed we do not have a single day or nationally recognized organization dedicated to the propagation of peace?

From childhood to death Americans are sold sterilized images of warfare. Shoved into developing minds in between basic math and English, as though mass slaughter is a mere fact of life. As long as it happens in other countries, not our own. Deaths at the hands of our war machine are sold as entertainment. The next war is sold as “humanitarian intervention” yet we are never shown the results when the bombs have stopped. Disease, famine, poisoned water, decimated economies, destroyed lives. Effects which take generations to “recover” from, as if recovery is possible. No reviews of success or failure, just advertising for the next war, the next “threat” which is never actually a threat, the next country we must save from themselves, the next investment opportunity.

Never question the advertising, the programming of your children or of yourself. Cheer for the veterans, pray for the widows, widowers and children of veterans but never ask why the war was fought. If you ask questions or object, you will be branded a traitor, un-American, unpatriotic, a pariah. Maybe a Russian troll.

Asking questions means you are brainwashed, not questioning means you think for yourself. Just believe, have faith, wave your flag and hold your hand over your.. eyes and ears. Keep telling yourself, “We’re the Good Guys©” until you convince yourself. Then keep watching the marketing machine, keep cheering as you act as free advertising for the death machine.

The Programming of America: Pt I, Marketing

This is my first installment of a series regarding how marketing pervades our lives in ways most do not realize and what the negative effects are. Be sure to subscribe to know when a new installment drops.

I continuously see Americans claiming to think for themselves while their words, opinions, attitudes and behaviors tell a far different story. This is no surprise. We live in a society that is ruled far more by marketing (advertising) than most Americans ever grasp. That’s because they fail to understand the very nature of marketing at it’s very core.

If you study marketing, what you find is that the core structure of marketing lies in a distorted study of psychology with the express intent of manipulation. In other words, it’s brainwashing on a massive scale.

If you look at a syllabus or course description of college marketing programs, you find references such as “customer engagement”, “consumer behavior and analysis”, “expanding value” (in other words, exaggerating claims) and so forth. You may have already heard such things as “creating a market”, “identifying a need”. What these things come down to means convincing people they need something they did not need last week.

Yet even that does not go far enough to explain how people are manipulated. One must understand that corporate news and political campaigns are forms of marketing. I’ve said before and say again, follow the money. Look at who is paying for advertising on a network. Look at who is donating money to campaigns.

Marketing is most frequently based on emotion. The emotion used most frequently is fear. Fear of social isolation. Is your breath fresh enough? Is your shirt white enough? Is your cologne as good as the next guy? Does your bra lift enough? (Look at old bra commercials, claiming to lift and separate and compare to push-up bras today.) Fear of pain. New insoles? How much pain medication can your liver withstand? Fear of illness. Fear of depression. In other words, using emotions to make you fear your own emotions.

Political campaigns use many of the same tactics and people with the same training in marketing techniques. That’s a large part of what campaign managers do. Identify “needs” of voters. Identify or manipulate fears to exploit.

The most interesting part of this is that it takes very little effort to convince people to be afraid and immense effort to convince them their fears are unfounded. The vast majority of people are programmed to react emotionally, rather than think critically.

Know who else makes extensive use of the exact same psychological techniques? The “intelligence” agencies. The CIA, NSA and FBI are well known to use propaganda in other countries and to have used propaganda in the US itself. For some reason, Americans think that any such manipulations inside this country are things of the past. Citizens also think they are not prone to being controlled by these techniques, even as they tune in to corporate media and watch people like James Clapper being used as a source of information on major networks. Even as “intelligence” agency veterans run for public office.

There are no Jedi mind tricks at play here. People are actually easy to understand, easy to manipulate. Most people want some authority figure telling them what to do, what to think. More “likes” means something is valid. Bigger is better. More viewers means higher quality. Join the crowd, march in line, buy the most popular items, watch the latest blockbuster on opening weekend, vote for the popular candidate but keep telling yourself how you’re different from all the rest.

Even here on what is supposedly independent media I see articles from major media sources with the highest views, likes and comments. Nothing about those articles are any different from what is published on the core websites of those corporate sources. So, why are readers even bothering to be on independent media sites if all they are going to do is follow corporate media?

Does it make any sense? Or have they just programmed themselves by their own choice?